Memes are some of the most popular phenomenons to ever come out of the 21st century. If you’ve been living under a rock for the last ten years and aren’t sure what a meme is exactly, it’s an idea, behavior, or style that spreads from person to person within a culture—often with the aim of conveying a particular theme represented by the meme. If you enjoy memes, meet Whale.
Whale is Facebook’s latest app. It was quietly released in Canada last week, and its aim is to attract younger audiences. Memes are quite popular with millennials (18-34 years old) and Generation Z (teenagers and younger). Users of Whale can pick out memes and add captions to them. After, they can post them on Facebook, Instagram, and Messenger.
The reason Facebook wants to bring younger people to its platform is simply because there aren’t that many of them using it. Granted, only 11.7 percent of users are 65 and older, but that leaves out all the baby boomers (50-70 years old) and Generation X (35-50 years old). Millennials and Generation Z users are more interested in Instagram and Tik Tok, a new video-creating app similar to Vine.
As of right now, we are still unaware of whether or not Facebook will make the app internationally available. We are also unaware if Whale will be a success or not. Facebook creating new apps could be a sign that it isn’t doing as well as previous years. One thing is for sure, though: Facebook has had some serious staying power over the years, and it’s clear that it won’t be going anywhere anytime soon.
What are your thoughts on Whale? Do you expect it to be a success of one of Facebook’s flukes? We want to hear from you! Contact us here today.