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what is account optimization?

What is account optimization?

We want everything to go optimally in our everyday lives, correct? Why wouldn’t you want the same for you business? If you want to achieve success, you must focus on optimizing your accounts. Be the best version of your brand that you can.

Social media runs the world. We can do everything with it: talk to customers, buy and sell products, network with other businesses, and of course, build our brand. It takes more than simply creating a business profile, however; you have to optimize it so that it best fits you and potential customers can find you. Follow these tips on how to optimize your business profiles on Facebook, Instagram, Twitter, LinkedIn, and YouTube for optimal use.

Your business profiles must be detailed. This seems like something you already know, but so many people keep things general and unspecified. When this happens, potential customers get confused. You want to make sure that they know what your company is right from the start. Our world is all about instant gratification. If they don’t understand your concept or don’t get answers quickly, they will move onto something else, which loses a possible lifetime customer for you–and no one wants that.

Keep things organized. When you have pictures randomly placed with captions that don’t make sense, it confuses customers. Having an organized page represents the values of your company: you keep it together, you don’t take advantage of them, and you are professional. These are qualities that people like, and you need to make sure your business profile reflects your respect for that.

Make sure to continually update your business profile. Always add new images with captions, showcase your work and employees, and just keep adding general information to let people know that your company is alive and well and thriving. A stagnant profile typically gets no views as people think it could be inactive. The last thing you want is for people to ignore you simply because it seems like you aren’t active. 

Always have keywords on your profile. Whether you put them in captions, biographies, descriptions of products, or anything else, keywords are key components. An easy way to figure out what keywords people are searching for is by using Google Analytics. It’s a free tool that does many things, but also offers a list of keywords people search for that are related to your business. It’s easy to use and will help optimize your profile and bring people right to you.

Keywords also include hashtags. A hashtag is a word or phrase preceded by a hash sign (#). People use them on social media websites and applications to identify messages on a specific topic. This is a big thing on Twitter and Instagram especially, so be sure to hashtag keywords related to your brand on those profiles. Hashtags make it easier for people to find what they want, and it’s essential for you to follow suit.

An overlooked aspect of business profiles is to have a good, concise biography. Again, make sure people know exactly who you are and what you do from the start. Biographies are a quick and easy way to make that happen. Don’t ramble or make it too long either. It should only be two or three lines. Include your web address and your physical business address, if applicable.

Have multiple business profiles. We know that social media is everything these days, so why not make yourself available on all platforms? You want to reach the widest and largest audience possible. Depending on what your business is and who your target market is, they might be spread out when it comes to social media use. Older users tend to use Facebook while young adults and teenagers enjoy Instagram more. It all depends on the research you do to figure out where they are and how you want to market to them. Having multiple business profiles equals more exposure, and hopefully more money in your pocket at the end of the day.

When it comes to pictures, be sure to label all of them. They must also be relevant to your brand. Though kittens are cute, they typically have no place on marketing agency’s website or an office supplies store’s website, etc. Keep the information up to date and continue to add new pictures when possible. If people see the same pictures every time they visit your site, it will get old fast.

Optimizing your business profiles to find the largest amount of customers is the goal. It’s easy to do, and it only takes a few minutes. When you update, insert keywords and hashtags, label pictures, keep things detailed and organized, and make yourself available on multiple platforms, you create the best version of your brand to potential customers. 

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Frequently Asked Questions

Some of the most common questions, along with the complete answers from our social media support experts.

On your LinkedIn profile, there is a button toward the bottom of your profile that says, “Link Facebook.” When you click here, you will be asked for your Facebook information. When you do this, you can easily connect everything together.

On your LinkedIn profile, go to your profile drop down menu in the top right hand corner. Open it and click on “Privacy and Settings.” Directly under “Settings” in the top right hand corner, click on “Manage your Twitter Settings.” This will bring you to another page which invites you to add your Twitter information.

Go to your profile and click “lists.” Create a short description for each list, then add different Twitter accounts. You can decide whether you want them to be public or private.

On your homepage, find groups. In the top right hand corner, there will be a button that says, “create group.” Click on this and make a group and add descriptions and invite people to be a part of it.

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